Coaching for women leaders who did everything right
Since when is joy
optional?
You got the job, the title, the life you planned. So why does it all feel a bit… flat?
There's nothing wrong with you. Joy just slid to the bottom of the to-do list.
Let's put it back on top.
No pressure. Prosecco optional. Joy isn't.
Trusted by individuals and teams at
Be honest
On paper, you've nailed it. In real life?
You check Slack in bed. Then at the traffic lights. Then "just quickly" on holiday.
Your mind doesn't switch off. It just switches tabs.
Your morning routine is your inbox.
You should feel proud. Instead you feel… meh. Then guilty for feeling meh.
You only rest when you're completely empty. Never a minute before.
Look, you don't need to quit, move to Bali or become a different person. You just need to start enjoying the life you've already got.
Here's the thing
You've been told to work hard first and enjoy it later. Later never arrives.
Somewhere along the way, joy became the prize at the end. Hit the number, get the promotion, survive the quarter, then you're allowed to have fun. Absolutely not.
Joy isn't the reward. It's the fuel.
The internet will tell you to pick a camp.
Camp one: hustle harder, rest when you're dead.
Camp two: soft life, do less, cancel everything.
I'm here to tell you: there's no side. There's only your side.
✦ Be wildly ambitious AND brilliant at doing nothing on a Sunday.
✦ Love your corporate job. (It's not evil, I promise.)
✦ Want the big career AND the kids.
✦ Work the odd weekend because you're obsessed with what you're building.
✦ Rest at the first sign you're tired, not after you've hit empty.
It's an AND, not an OR. Nobody else gets to pick your music.
Dance to the beat of your own drum.
What I believe
Three beliefs I coach by.
Zero fluff.
Everything we do together comes back to these three. If one makes you nod, we'll get on brilliantly.
01
Joy as a strategy
Joy isn't a bonus. It's the strategy. Ask anyone who's ever done their best work in a bad mood. (Exactly.)
02
Befriend your mind
Your brain is wired to spot danger everywhere. Honestly, it's quite cute. Give it a little training and a lot more kindness, and it goes from heckler to hype woman.
03
You are already enough
You're not a project. Nothing to fix. Nothing to optimise. Just more of you: the bold, fun version you've been saving for later.
Ways to work together
Pick your starting line.
1:1 coaching · 10 weeks
Watch Her Win
Ridiculously small changes, daily reps, and a coach who'll cheer you on and tell you to get up when you need it.
Tell me more →
Teams and leaders
Speaking & workshops
People do their best work when they actually enjoy coming to work. Talks and workshops that make that happen.
Bring me in →
Free · Every Monday
Magic Mondays
One joyful note every Monday. The most delicious thing in your inbox, promise.
Sign me up →
1:1 coaching · 10 weeks
Watch Her Win
A gym membership for your mind, minus the sweaty changing rooms. Ten weeks, one to one, of the most practical, ridiculously fun mental fitness training and coaching you'll ever do.
If you're my kind of woman, you've already done the leadership courses. You've bought the self-development books (most of them unread from page 40 onwards). You've downloaded the meditation apps and opened them twice.
Watch Her Win is different. It's practical and it's fun. You put what you learn into practice the moment our session ends, and start feeling the difference the very next day.
Fair warning: you might start looking forward to Mondays.
Watch Her Win
Here's what I won't tell you: quit your job, ditch your friends, move to the countryside. You don't need a new life. You need to enjoy the one you built. Simple. Not easy. But simple.
Weeks 1–2
Mental diet
Before · Your mind snacks on worry, comparison and the inner critic all day.
After · You choose what's on the menu: tastier thoughts, far fewer junk ones.
Weeks 3–4
Mental rest
Before · You can't switch off. Rest feels like falling behind.
After · You rest before you hit empty, and you don't feel guilty about it.
Weeks 5–6
Mental strength
Before · You react first and replay it in the shower later.
After · You stay in control, even when the day doesn't.
Weeks 7–8
Mental grace
Before · The voice in your head is meaner than anyone you'd ever let near you.
After · You become your own best friend. Mistakes get kindness, and you move on faster.
Weeks 9–10
Mental joy
Before · Joy isn't on the to-do list. Not even at the bottom.
After · Joy has its own place in your calendar, at work and beyond.
✦ One hour a week, one to one
✦ A little theory, a lot of practice
✦ WhatsApp support between sessions
✦ Your workbook and every session recorded
Investment
£2,000, or two payments of £1,000
An investment in the one thing you take to every single meeting: your mind.
Don't take my word for it.
Here's what happened when these women stopped waiting for later.
"I feel much more resilient to things, and with time my ability to snap back and see the opportunities in each setback became much quicker. This is such a relief!"
"From our very first session, she helped me rediscover everyday moments of joy."
"By the end of our journey, I'm a different person. I'm more in tune with my inner self and wellbeing, I have far more joy in my daily life and I'm clear on what truly matters."
"After just an hour of chatting to you I feel I have so much more clarity and understanding of what it is I need to feel fulfilled and drive my career forward."
"Working with you made me feel less alone in my head and got me to focus on what I set out to do."
"I'm now exercising a more intentional attitude about work and life. It will be hard, but also fun!"
"I've now consistently been having a 45 minute morning me routine for a month now and absolutely loving it!"
"Irina's emphasis on pairing a reward with a challenging or rather boring task has shifted my approach to tasks I used to do on autopilot, making me more present and engaged."
"The biggest change for me is that I feel less intimidated by setting goals overall, and more confident in my ability to reach them."
"I learnt a lot from Irina on how to embed this into my tasks, how to celebrate small wins and how to be kind to myself."
"Irina helped me understand that postponing is not failing."
"Irina's joyfulness and the questions she asks are spot on."
"I am beginning to feel autonomy over my life."
Confession time
Hi, I'm Irina. My friends call me the Queen of Joy.
There's always a bottle of cold Prosecco in my fridge. I talk to the universe (fine, I flirt with it). I'm the friend you call when something good happens, because I'll be more excited about your win than you are. Everyone needs a friend they can call at 3am when it all goes wrong. I'm your "I got the job!" friend.
I'm also up at five for breathwork, gratitude and journaling, which my friends find hilarious for someone who loves a margarita this much. And when I get grumpy, my partner asks one question: "Have you done your steps today?" He's usually right.
By day, I'm a Director at a global fintech, leading international teams for 15 years. I love my job. Corporate isn't evil. Unpopular opinion, I know.
Here's the confession. Even the Queen of Joy burned out. Not the dramatic kind. The grey kind.
Nothing lit me up. I was in bed by seven and could happily sleep fifteen hours. For someone who wakes up excited to be alive, "meh" was terrifying.
That's when I stopped just talking about joy and started training it. Every tool I use with clients, I tested on myself first, in a real senior job, in real back-to-back weeks.
And I still slip. I'm wildly ambitious, and I can talk myself into "it's for a good cause, work the weekend". My early warning sign? I catch myself thinking I don't want to coach anymore, which is the thing I love most. So I go back to basics: sleep, a walk, and my gratitude practice, which I've kept for 15 years. When that slips, I know my mind's about to go rogue.
My coaching style
Half cheerleader. Half "get up, we've got work to do".
I'll push you, challenge you and ask "Is that actually true?" a lot. I'll also remind you to be kinder to yourself, and ask: how can we make this easier? How can we make this more fun?
I'm so diplomatic my clients call me the Kofi Annan of coaching. I'll "invite you to consider" things. You'll do them anyway.
Speaking and workshops
Talks that send people back to their desks fired up.
AI and constant change have a lot of people quietly wondering if they're replaceable. That shows up as stress, disengagement and good people leaving.
My keynotes and workshops give your teams evidence-based tools they can use the very next morning: to stay steady through change, find joy in the role they already have, and bring their best to work.
The result? Better engagement and better retention.
No trust falls. No forced fun. No toxic positivity.
Keynote · Workshop
The Joy Advantage
Joy isn't a nice-to-have at work. It's a performance strategy. (Your engagement scores will thank you.)
Workshop · For women
Visible on Purpose
Self-advocacy is a leadership skill. A fun, practical session for women who'd rather do the work than talk about it.
What companies say
"Her topic of finding joy in your career provided a jolt of joy for us and her positive energy was contagious. We found the session to be remarkably grounded and practical, not purely aspirational."
"Her talk was incredible: well planned, thought out and delivered with pure joy. If you are wanting a speaker for your conference and want something upbeat, evidence based and practical which will change the energy in the room and re-engage people, book Irina."
"Irina is an absolute joy to know and work with. She is able to captivate an audience with her compelling and empowering The Power of Joy session."
Magic Mondays
Mondays get a bad rap. Let's fix that. One short, joyful note every Monday: a thought, a tiny ritual, the occasional hot take. The most delicious thing in your inbox.
Listen
Press play on more joy.
Real conversations about joy. Pop one on for your commute, your run or your walk between meetings.
Common questions
The things everyone asks on the intro call. Tap one.
Who is Irina Musteata?
Officially: a coach, international speaker and Director at a global fintech, with more than 15 years leading international teams. Unofficially: a foodie who calls a good meeting "delicious", will dance at any excuse, and thinks joy belongs in your diary, not on your someday list.
Who is the coaching for?
You, if you've ever thought: "I've got everything I wanted. Why don't I feel happier? What's wrong with me?" Nothing's wrong with you. You've just been so busy being brilliant for everyone else that you forgot to have any fun yourself.
Will I have to change my whole life?
Nope. No Bali, no burning it all down. You keep your job, your people and your ambition. What changes is the inside: how you talk to yourself, how you start your day and where your energy goes.
I've achieved everything on my own. Why would I need a coach?
You have, and brilliantly. You've already done the hard part. Coaching is about the next part: making sure your mind can actually enjoy everything you've worked so hard for. And it's a lot more fun with someone in your corner.
What is mental fitness coaching?
We all know what keeps the body fit: good food, rest and exercise. The mind needs exactly the same. Mental fitness is training your mind a little every day, so you can do all the brilliant things you want to do, and have the time of your life doing it.
Is coaching the same as therapy?
No. Coaching looks forward: your habits, your head and the life you're living now. If you already have a therapist, we can happily work side by side.
How do I start?
Book a free intro call. We'll chat about what you want next and what's in the way. If we click, brilliant. If not, no hard feelings.
What are you waiting for?
Later?
A relaxed intro call. An honest look at what you want next and what's in the way.