Achieve Success with Ease, Joy and a Balanced Life.
Ditch the hustle,
Befriend your mind,
Enjoy Your Life
Hi, I’m Irina, a High-Performance Coach dedicated to helping high-achieving, goal-driven women build their own version of success and live life to the beat of their own drum.
I spent two decades defining Winning as the relentless ability to hustle non-stop, grinding through tough challenges and constantly pushing myself to the limit until my mind and body broke down and forced me to rethink my approach.
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Now, I'm all about Winning a better way - one where success is driven by joy, not struggle, ease not friction, working with your mind instead of against it.
AS FEATURED IN
Are you facing these challenges?
As a high-achieving woman, do you find yourself struggling with:
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Harsh Inner Dialogue: Do you question your abilities and feel like an imposter?
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Stress and Overwhelm: Is pressure leaving you drained and anxious?
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Lack of Balance: Are you struggling to balance work and personal life?
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Inconsistent Habits: Do you have trouble maintaining discipline?
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Burnout: Are you pushing yourself to the point of exhaustion, sacrificing your health and well-being?
If you answered YES to any of these questions, you're not alone. Many ambitious women face these challenges, but there is a way to overcome them and achieve success with ease, confidence and joy.
You deserve to be Happy,
Healthy and Successful
Time to redefine what success truly means for you.
While working with me, you can expect to:
Strengthen Your Mind
Gain control over your thoughts and emotions, making your brain your strongest ally in achieving success.
Achieve Work-Life Balance
Learn strategies to manage your energy and time effectively, balancing professional success with personal joy.
Boost Your Performance
Develop consistent high-performance habits and mental resilience to excel under pressure without burning out.
Join over 100+ clients
My story
With a sports background and 12 years of experience in corporate leadership, being competitive and consistently delivering peak performance became second nature to me. My value and worth were attached to my results and there was no one who could convince me that there’s anything better in the world than winning!
That’s until I (as expected), burned myself into the ground in the pursuit for more results, higher performance, quicker wins. I still remember the non-stop chatter in my head telling me I need to do more, work harder, execute better. The loudness and meanness of that voice became too much to manage and that’s when I realised something’s got to change.
That's when I remembered my years of playing professional basketball and how it taught me everything I know about the importance of discipline and the power of having goals and consistently working on them. I used everything I knew about physical fitness from my years as an athlete and applied it to mental fitness.
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I built new habits
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I completely shifted my inner dialogue
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I became obsessed with Neuroscience and Positive Psychology and made it part of my daily life
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I learned how to manage my energy to get the most out of my day
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I became the most aligned and confident version of myself
But most importantly, I started doing Winning differently.
Gone were the days with non-stop hustle, working hard, go go go mentality, adding tons of pressure on myself, stress, anxiety, overwhelm. I was done working against my mind.
Today, my mind is my biggest ally in building the life that I desire. Winning is now all about achieving results with ease, flow, joy and confidence.
My mission is to help you create a healthier & fitter mind
so you can achieve your wildest professional and personal goals,
from a place of self-love and joyful living.
JOIN WATCH HER WIN
Conquer Your Mind, Conquer Your Goals
A 10-week group coaching programME for high-achieving women ready to master their minds, achieve extraordinary results and experience a life filled with ease, confidence, and joy.
Experience 10x more success, 10x easier than you've ever had to work for it.