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Hi, I'm Irina

A high-performance coach, international speaker and mental fitness expert dedicated to helping high achievers befriend their mind so they can create success on their own terms.

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You don’t need to do more.

You need to feel different.
You don’t need to become someone else. You need to come back to yourself.

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Mental fitness is your greatest competitive advantage.

Train your mind like a muscle and unlock clarity, confidence and calm under pressure.

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Your inner world sets the tone for your entire life.

The way you think shapes how you lead, love and show up in every room.

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You are already enough.

We just get to build on that.
You’re not broken. You’re becoming. Let’s grow from wholeness - not hustle.

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Joy is not a reward. It’s a strategy.

Joy isn’t the finish line - it’s the fuel. Create more of it in your life and watch everything shift.

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You can be successful and happy.

Ambitious and joyful. Powerful and playful.
You don’t have to choose between drive and ease. You get to have both.

My philosophy

Your relationship with your mind determines what's possible in your life.

Because when your mind is working with you - not against you - everything changes.

Ready to start your journey?

And in that moment, I didn’t just slow down. I woke up.

I remembered that my best work doesn’t come from pressure - it comes from presence.
From flow. From playfulness. From actually enjoying what I do.
That’s when everything shifted.
That’s when I started doing success differently.

I took everything I knew about physical fitness and applied it to the mind.

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I built new habits.

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I completely shifted my inner dialogue.

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I became obsessed with Mental Fitness, Neuroscience and Positive Psychology and made it part of my daily life.

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I learned how to manage my energy to get the most out of my day.

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I put joy at the core of every goal I set for myself.

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I became the most aligned and confident version of myself.

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High Achiever,
Meet Inner Peace

You're probably on this page because you want to learn more about me. 

For most of my life, I chased success the way I was taught: through grit, hustle, and relentless performance. I was a high-achiever through and through - first in professional basketball, then as a corporate leader for over 13 years. I knew how to deliver. I knew how to win.

But I also knew what it felt like to be silently struggling behind the scenes.
To hit every target - and still feel disconnected.
To look successful on paper - while my mind ran on overdrive.
To constantly question, push, and prove… and never feel like it was quite enough.

That all changed when I burned out - hard.

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CORPORATE WORKSHOPS

Joy isn’t just a feeling - it’s a performance strategy.

Burnout. Stress. Disengagement. These aren’t just workplace buzzwords - they’re barriers holding teams back. What if the key to overcoming these challenges and achieving peak performance lies in something as simple (and revolutionary) as joy? 

Our workshops are designed to help teams reduce stress, boost morale and create a culture where people want to show up and give their best.

WATCH HER WIN

For high-achieving women who want to win differently. 

What if your success didn’t have to come with overwhelm, exhaustion or second-guessing?

This is your next level - and you’re going to reach it by befriending your mind and becoming the master of your own brain.

Watch Her Win is the signature mental fitness programme for ambitious women who are done with burnout and ready to win with ease, confidence and joy.

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1:1 Coaching

Rewire your mind. Quiet your inner critic. Live life with clarity and calm.

This is a bespoke coaching experience grounded in the science of Positive Intelligence (PQ). We’ll identify your unique Saboteurs - the mental habits that create stress, self-doubt and sabotage - and retrain your brain to respond with strength, presence and self-trust.


1:1 coaching is tailored to you - your patterns, your goals and the way your mind works. You’ll walk away with practical tools, deep self-awareness and the mental fitness to lead yourself (and others) powerfully.

Ways I can support you

Let’s Talk

You’ve outgrown the old version of success.
Let’s explore where you are, where you want to go and what’s possible when your mind becomes your ally.

You don’t need to figure it all out alone.

Join the Magic Mondays revolution

Sign up for my weekly newsletter and master the art of making Mondays – and every day – an opportunity for delight.

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